What Are Squishmallows And Why Are They So Popular?

Squishmallows are some of our best selling products at Roskai, so why are they so well-loved?

Irresistibly soft, squishy plush toys, Squishmallows have become a sensation. However, they’re a relatively new phenomenon and have only been around since 2017. These adorable toys were created by Kellytoy, part of Jazwares, an American toy and entertainment company. 

The name Squishmallows derives from the fact they’re both super-soft and huggable!

These toys come in various sizes, ranging from small keychain versions to large huggable ones. You can pick from an array of animals, characters, and even those which look good. What they all have in common is vibrant colours and endearing expressions.

Here at Roskai we have an extensive selection to choose from small 3.5-inch clip-ons to the 24-inch jumbo versions.

How did these toys gain popularity so quickly?

As aforementioned, Squishmallows have only been around since 2017, so their meteoric rise is pretty striking. They’re now popular with not only kids but teenagers, and young adults. They have become highly sought-after collectibles, with fans eager to find and collect different characters.

One reason they’re so popular is because of the influence of social media. 

Squishmallows are highly ‘instagrammable’ and fans love showing them off to fellow enthusiasts. 

People love sharing them on platforms like Instagram and TikTok, where they share their collections and show unboxing videos or photos of their toys. Influencers and celebrities have also played a part, showcasing their Squishmallows collections online. 

Squishmallows have also helped create a vibrant online community and fandom, with dedicated fan accounts, forums and trading groups where collectors can connect, trade, and discuss their love for these plush toys.

Another reason is that their product line has massively expanded. 

Over the years, the Squishmallows product line has grown to include seasonal editions, themed collections, and collaborations with popular franchises like Disney, Star Wars, and Hello Kitty. This has kept fans engaged and excited to see what new designs will be released next.

Although they were initially only popular in the USA, Squishmallows have gained international recognition and are now sold in various countries around the world, including in the UK. 

Their story is testament to the power of cute and cuddly toys to capture the hearts of people from all walks of life

Each Squishmallow features a different character. 

These are often animals or mythical creatures, which have cute expressions and eye-catching colours. Since they’re incredibly soft and squishy, they couldn’t be more comforting to touch.

Roskai can help collectors expand their collection in 2024. 

With a wide range of characters and sizes available, Squishmallows appeal to collectors who enjoy hunting for rare or special editions to add to their collections.

While primarily marketed towards children, Squishmallows have gained popularity among teenagers and even adults who appreciate their whimsical designs and stress-relieving properties.

Did you know that Squishmallows are often more than toys?

Squishmallows are not just toys; they can also function as pillows, decorations, and even stress relievers due to their squishy texture.

Overall, the combination of their softness, collectibility, broad appeal, and social media presence has contributed to the widespread popularity of Squishmallows

We also have many other beautiful soft and plush toys, including those from:

• Bumbumz. These toys are as unique and diverse as the people who collect them. BumBumz are bean bag toys made from sumptuous fabrics which are fantastic for sensory play. 
• Palm Pals. Designed to be both fun and educational, Palm Pals support children's learning and development through play. These toys encourage interactive play, which is essential for children's social and emotional development. They can engage in imaginative scenarios and role-playing with friends or family . As the name suggests, Palm Pals toys are small and portable, making them great for on-the-go play. They can easily accompany children on trips, to school, or to visit friends and family. Palm Pals toys come in a variety of characters and themes, catering to different interests
• Aphmau toys, which are popular for several reasons. Aphmau's characters and stories resonate with fans, leading to a desire to collect merchandise related to their favourite characters and moments from her content. Toys provide a tangible way for fans to connect with the characters they love and to recreate scenes from their favourite videos.
• Cats vs Pickles. These delightful toys are ideal for those who love their feline friends. Vibrant, colourful and unique, they’re a fantastic gift for children. The toys feature cute plush cats and pickles, each with its own unique design and personality. The premise of the game is to collect as many cats as possible while avoiding the pickles. This straightforward gameplay appeals to both children and adults alike.