Squishmallow Frenzy: Why Are They So In Demand?

The New York Times once referred to Squishmallows as ‘taking over’ and it goes without saying that these toys are highly popular!

There are over 800 Squishmallow characters, which means that hunting for the rare ones has become a popular pastime for many collectors. Many fans love posting videos of their quests and memes about their ‘Squishmellow Frenzy’ on platforms like TikTok. 

One of the joys of being a fan of these toys is the treasure hunt involved. The excitement and anticipation of tracking down that missing toy in your collection is a real journey”

Did you know that videos with the hashtag #squishmallows have gained hundreds of millions of views), Instagram and Reddit?

Squishmallows are some of the most well-loved soft, plush toys, famous for their unique marshmallow-like texture, round shape, and adorable designs. Despite only first appearing six years ago, these plushies are enormously popular all over the world. 

The phrase ‘Squishmallow Frenzy’ really does convey the enthusiasm that fans have for these squishy toys!

Introduced by Kellytoy in 2017, these plushies quickly gained popularity due to their comforting feel and their cute appearance. They come in various sizes, ranging from small keychain-sized versions to large, huggable ones, and feature a wide array of characters, each with its own name and personality.

These plush toys which are wonderful for cuddles. 

Squishmallows aren’t only popular because they’re collectible, but because they’re extremely comforting. 

No matter how old we are, having a cuddly toy can bring that warm, comforting feeling. Whether you’re a fan of Harry Potter, seasonal celebrations like Halloween, or are looking for the perfect gift for a toddler, Squishmallows have so many different themes. 

Kids and adults alike love the sumptuous, squishy fabric of these toys. As with toys like beanie babies, their collectability has become one of the biggest factors in their popularity. Since there’s so many diverse designs among their collections, from animals and mythical creatures to holiday-themed creatures, there’s something for everyone. 

Like beanie babies, there are unfortunately fake Squishmallows on the market; these are generally much lower quality, so they should be avoided. It’s therefore important to order from a reputable site like Roskai who only ever sells genuine toys. 

Discover many of the most popular Squishmallows.

Roskai has many of the most sought-after toys on our website, including Pyle the Mushroom which is a magical vibrant blue. Like all Squishmallow characters, he has his own unique character and is known for being the hottest record spinner in town! This adorable plush is ideal for bringing anywhere, whether on long car rides or when relaxing in bed. 

Another popular toy is Fuzzy Gwendle the Pig who loves keeping a journal and is a big fan of bird watching. The ideal addition to your squad, this Squishmallow is the ideal couch companion, pillow pal or bedtime buddy. 

These are just two of the many amazing Squishmallows we have looking for their forever home.

Why choose one of our Squishmallow keyrings?

Along with coming as toys, these plushies also come as smaller versions of keyrings. These are the ideal gift for family and friends, or just for adding to your own collection. 

Like the full sized toys, they’re simply adorable and come in an array of designs.  The keyrings feature mini versions of these plush toys, making them irresistibly adorable and fun to collect.

Because they’re so much smaller, they’re brilliant for attaching to keys, backpacks, purses or luggage. This allows you to take their favorite Squishmallow characters wherever they go.

All keyrings have an irresistible soft and squishy texture. 

Like their larger counterparts, Squishmallow keyrings are made from super soft and squishy material, providing a comforting and tactile experience. They’re also part of the Squishmellow frenzy and highly collectible.

Squishmallow keyrings are often released in various series and limited editions, so it’s easy to seek out and complete sets. This means many people like to have them as part of their collection. 

Highly versatile as accessories, they can be used as more than just keyrings; you can have them as decorations or charms. 

Versatility:

Squishmallow keyrings are ideal for those on a smaller budget. 

Generally, Squishmallow keyrings are more affordable than larger Squishmallow plush toys, making them accessible to a wider audience, including children and budget-conscious collectors.

Despite their small size, Squishmallow keyrings are made with the same attention to detail and quality materials as the larger plush toys, ensuring durability and longevity.

Their cute and compact nature makes Squishmallow keyrings great gift items for friends, family, or children. They’re suitable for all kinds of occasions from birthdays and Christmas to those occasions when you want to give a small token of appreciation.

Overall, Squishmallow keyrings offer a delightful combination of cuteness, collectibility, and practicality, making them a popular choice for fans of all ages.